Press Release

Farmer’s Daughter Visits The Cafe Where Her Dad’s Coffee Will Be Served

Saturday, April 11th, SnoValley Coffee Company and Quest Coffee Company Launch a unique farm-to-cup coffee experience with an amazing story.

  • Snoqualmie Ridge café uses only coffee sourced directly from a century old estate in Brazil
  • The coffee is a difficult to find heirloom varietal, Munda Novo
  • The estate focuses on sustainable farming and doesn’t use irrigation, leading to dense flavor-packed beans
  • Beans are handpicked and sundried before being hand sorted in Seattle
  • Finally, the beans are artisan roasted in small batches

Juliana at the CafeJuliana at the CafeJuliana at the Cafe

Bothell, WA – Juliana, above, came to the US as an au pair in 2011, bringing some of her dad’s coffee from their family’s century old estate. Higino Magrinelli, her father and the farmer pictured in the photo wall above, did not think it was possible for his sustainably grown, heirloom varietal coffee beans to be exported to America. As he said then, “I am just a small farmer, you have to be a big commercial farm to get your beans to America.”

Despite very little experience in the coffee industry, the Quest family knew that his fresh, handpicked, sundried, slow, and sustainably grown coffee should be the coffee that people are drinking here, instead of the beans grown on large commercial farms with a huge carbon footprint. Quest Coffee Company was established with a mission to directly trade and profit share with Mr. Magrinelli and other small farmers growing heirloom varietals, not only to bring this quality coffee to America, but to improve the lives of farmers and their communities.

Joseph Roberson, editor of Coffee Lovers Magazine, writes, “This couple is on a mission to help the underrepresented small coffee farmers around the world. They start with one farmer, on one farm in Brazil – import the coffee themselves, sort it by their own hands, roast it through Conduit Coffee, and then sell it themselves. This is probably the purest form of direct trade you can find, and demonstrates the rapidly evolving coffee industry where anyone can step up and play a major role in the entire chain.”

Snovalley Picture Wall
SnoValley Coffee Company

In the fall of 2014, after nearly a year of planning, Higino helped load over 4000 pounds of his green beans onto a truck in Brazil for the start of their journey to America. His portrait now hangs proudly in the café on Snoqualmie Ridge that serves his coffee; a place he thought his beans could never be. “It’s exciting knowing that SnoValley Coffee is not only able to offer an outstanding quality bean to our customers, but also build a partnership with a company like Quest Coffee. We value enriching the lives of everyone involved, from the person picking the coffee to those who drink it,” states Jacqui Fetherolf, owner of SnoValley Coffee.

According to Valerie Quest, founder of Quest Coffee, “This story is proof the American Dream is alive and well even for some who don’t live on US soil.”

SnoValley Coffee and Quest Coffee Company will be celebrating at the café on Snoqualmie Ridge with free coffee tasting, kid’s activities and live 1930s pop jazz band on Saturday, April 11


Change Starts with the First 5000 Bags!

These pictures tell the story of direct trade.

A farmer carefully loading his beans onto a truck headed for the airport.

A farmer carefully loading his beans onto a truck headed for the airport

It was once thought not possible for a small independent farmer to manage such a feat. Higino stands proudly with his first exportation bound for America.

Higino stands proudly with his first exportation bound for America

A little boy in Brazil sees it happen…and now knows it is possible.

 little boy in Brazil sees it happen...and now knows it is possible.

A little girl in America shows her joy that she is part of a story that is changing trade.

A little girl in America shows her joy that she is part of a story that is changing trade.

The Beans Have Arrived! Help Support Direct Trade…Change Starts with the First 5000 Bags! 

We Are Harvesting!!!

Harvest update

“It’s finally harvest time!

The coffee cherries are ready to be picked and the workers ready to get started. We started on Tuesday (06/03) with a beautiful day and no rain to stop us.
Our coffee is hand picked, in a process we call coffee stripping. This process consists in removing all the fruit from a branch at one time. For that, we place under the coffee plants a big bag to hold all the fruit that will fall. After finished with a couple of coffee plants, the worker will pick through those fruit taking out the leaves, impurities and under-ripe cherries.

At the end of the day we had a truck full of coffee cherries (and that’s just the beginning)!”
Higino Magrinelli Neto

Harvest Update!

“It’s almost May, and we can already observe the maturation of the coffee beans going from green,
to cherry color.  As we have more than one floration at our crop ,an irregular maturation of the same occurs, as
seen in the pictures.

We are also ending the “coffee streets cleaning” to initiate, in late May, the coffee harvest.”

Higino Magrinelli Neto

Higino shows us beans nearly ready to harvest!
Higino shows us beans nearly ready to harvest!
Workers continue to clear the paths for harvest that begins the end of May.
Workers continue to clear the paths for harvest that begins the end of May.
Beans end of April...the start of the harvest is near!
Beans end of April…the start of the harvest is near!

We Are Open for Business!

Girls on BlackOur updated website with our new online store is here! We are officially taking orders for our next roast that will be ready to ship on April 18th. We are still in pre-harvest, so quantities are quite limited. Don’t miss out…place your order now! Stay tuned for our April harvest update coming soon. We are getting close to harvest count down!

March Harvest Update

“Right now we’re getting ready for this year’s harvest, that should begin in May! We’re finishing getting the fields cleaned up for the harvesters. Our beans are 100% handpicked, so the cleaner the isles in the coffee plantation, the easier it is for the harvesters do their jobs. Despite the adverse weather conditions, which caused the loss of some part of the harvest for some farmers, our coffee plants are doing well. The coffee beans are growing beautifully, surprising us with a great production in our crops!” – Higino Magrinelli Neto

(These pictures were taken on March 10th, 2014)

Beans are starting to turn red
Beans are starting to turn red
Cleared paths for workers
Cleared paths for workers
Beans starting to turn red
More red cherries

Harvest Update

(These pictures were taken yesterday (February 8th). )”The weather in our region today is hot and dry, with temperatures reaching a maximum of 33 Celsius degrees (91.4F). In this stage, the coffee plantation needs a lot of water (rain), because the beans are still in process of formation. The lack of rain has harmed some regions in the states of São Paulo and Minas Gerais. But that is not the case of our region, since we had a nice volume of rain at the end of December.” – Higino Magrinelli Neto<


Our Diedrich Roaster
Our very first artisan roast! After a detailed consultation with our artisan about what “notes” we are looking to bring out from our beans, we created our own unique roast! The whole process is just amazing! The result today is a unique medium roast that we will call “medio” which is Portuguese for medium. This picture is of the beans just as they dropped out of the roaster into the cooling tray.

Next we developed our “Ponto” roast. This is a profile inspired by Higino. When roasting his beans, with his village roaster, he always asks them to be roasted “to the point”. He describes this as the perfect point between a medium and dark roast. We have been drinking his perfect “to the point” roast for years and it is the inspiration behind the formation of our company.

Label Artwork

Girls on Black
We were so privileged to be able to collaborate with a very talented artist, Stacey Grainger, who created our original artwork by hand. The inspiration behind our label, is of course that Matt and I are the proud parents of three amazingly beautiful girls! We have a long history of girls in the family, my grandmother , my mother and myself were one of three girls. We were drawn to the art-deco style in particular because of the significance of the era.  This style combines traditional craft motifs with more modern imagery. We felt this fit in with our model of taking a craft, like coffee roasting, done for centuries and refining it with “modern perfection”.

Stacey was awesome to work with and is incredibly talented! Please visit her website to learn more about her and her amazing work!

Our Green Beans Arrive!

Just a few weeks ago, Higino (our farmer), sent us 44 lbs of green beans so we could get to work developing our roast profiles with our artisan roaster in Seattle.  The beans arrived today, directly from the farm to our front door! We have our first profile development session with our artisan soon! Stay tuned!